Privacy Policy
Last Updated: January 29, 2025
Pawstrology Inc (“we,” “us,” or “our”) owns and runs moonpaws. This Privacy Policy explains how we collect, store, use, and share your personal information when you use the app, visit our website, or interact with us in any way.
This policy applies to what we collectively referred to as our services (“Services”), which include our moonpaws app (“App”), our website moonpaws.com or other Pawstrology Inc-owned sites (“Website”), and any company events or activities. By using our Services, you agree to the ways we collect and use your information as outlined in this policy.
Definitions
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Birth Chart Information: This includes your birth date, time, and place.
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Our App: This is the moonpaws app, available to download on your phone or tablet from the Google Play Store or Apple’s App Store.
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Personal Data: This refers to any information that can identify you, like your name, email, or address.
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Usage Data: This is information we collect automatically when you use moonpaws, like how long you are using the moonpaws app when you open it.
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Data Controller: This is the person or company (in this case, us) that decides why and how your personal data is used.
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Data Processor (or Service Provider): These are the people or companies that help us process your personal data. We may use different services to help with this.
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Cookies: small files that store bits of information
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Pixel Tags: tiny images that help us see how you use our website and app
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Data Subject: This means any person whose personal information we collect.
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User: The person using the moonpaws app — that's you! The user and the data subject are the same.
Your Acceptance of This Privacy Policy
This Privacy Policy is part of our Terms of Service. By using our services, you agree to follow both this policy and our Terms of Service. If you don’t agree with the Terms of Service, you shouldn’t use our services. And if you don’t agree with everything in this Privacy Policy, you won’t be able to use our Services.
We may change this Privacy Policy from time to time, but if we make updates about how we collect, use, or share your personal information, we will let you know by updating the "Effective Date" at the top of this Privacy Policy, posting a notice on our site, and sending you an email using the contact information you gave us. If you keep using our services after we’ve told you about these changes, it means you accept them.
What We Collect from You
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When you use moonpaws, we collect certain personal information to enhance your experience and improve our services.Full Name (First and Last Name)
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Email Address
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Birth Chart Information (date, time, and place of birth)
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Pet’s Birth Chart Information
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Your Facebook or Apple username Social Media Usernames (if you log in via Facebook or Apple)
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Phone Number
By giving us your phone number, you're agreeing to receive important text messages from us on that number. Keep in mind, your phone carrier might charge for data or messages sent.
We also keep a record of what you share with us when you email hello@moonpaws.com. When you apply for a job with Pawstrology Inc., you might share details about your past work experience, education, skills, and any licenses or certifications you have. You could also give us documents like your resume, cover letter, or anything else you think is important. If you buy any of our services or products, you might give us your credit or debit card info. We work with trusted companies to handle payments, so we don’t keep your credit card details ourselves.
What We Automatically from Devices
When you use our Services certain information is collected automatically to improve functionality and security.
This may include:
IP Address
Device Type (e.g., desktop, smartphone)
Operating System & Version
Browser Type & Version
Time Zone & Language Settings
Dates and Times of Access
Referring Website Addresses
We use cookies and similar tracking technologies, such as pixel tags, to collect and use personal information, including for interest-based advertising. For details on the cookies we use and how to manage them, please see our Cookie Policy.
How We Use We Collect It
The information we collect allows us to give you the best experience we can offer with our Services. We might also use the information we collect to improve our Services, for research, or for business purposes. Some of these reasons include, but aren’t limited to:
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To set up your user account or profile
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To send important messages like confirming your account or resetting your password
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To create your personalized pet astrology profile and updates
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To recommend helpful tips, articles, and fun content based on your pet's sign
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To send you newsletters and updates about moonpaws (e.g., new features, special offers)
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To process any orders or subscriptions, including payment, shipping, and sending receipts
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To help provide the services we offer and send important updates
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To improve, personalize, and manage our services for a better experience
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To understand how users interact with the app so we can make moonpaws better
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To find and fix bugs or crashes quickly and improve your app experience
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To identify who is sending feedback or questions about the app
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To run surveys and research to make sure everything works smoothly
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To verify and respond to any requests about your personal data or our Privacy Policy
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To find and stop fraud, hacking, or other problems with our services
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To share information with advisors like lawyers or accountants to meet legal or security rules
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To address legal matters (e.g., dealing with anything illegal, unfair, or unethical)
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To review job applications and check references if we offer you a position
Artificial Intelligence (AI) Use Disclosure
Pawstrology Inc. employs artificial intelligence (AI) technologies to enhance our Services and provide a personalized user experience. Our use of AI includes, but is not limited to, personalized pet astrology profile creation, content recommendation algorithms, and customer service automation.
AI Technologies: We utilize various AI technologies, such as machine learning, natural language processing, and predictive analytics, to process your Personal Data and Usage Data in accordance with this Privacy Policy. These technologies help us understand user preferences, improve app functionality, and provide tailored content and recommendations.
User Interaction: Our AI-driven features are designed to interact with Users in a way that improves their experience with our Services. This may include automated responses to user inquiries, personalized pet astrology insights, and content curation based on user behavior and preferences.
Data Usage: The Personal Data and Usage Data collected as outlined in this Privacy Policy may be used to train and improve our AI algorithms. This data is processed in a manner that respects your privacy and is aimed at enhancing the Services we offer.
Transparency and Control: We are committed to transparency in our use of AI technologies.
By using our Services, you acknowledge and agree to our use of AI technologies as described in this clause and throughout this Privacy Policy.
How We Share Information
We respect your privacy and are committed to handling your information responsibly. We do not sell your personal information. However, we may share your information under the following circumstances:
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Service Providers: We partner with third-party service providers, contractors, and consultants who assist in operating our services, such as payment processing, hosting, analytics, and customer support. These partners have access to your information only as necessary to perform their functions.
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Anonymous Data Sharing: We may share aggregated, non-identifiable data with third parties to improve our services and business operations.
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Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction.
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Bug Fixing & Issue Resolution: We use third-party tools to monitor and address technical issues within our app. These tools may collect limited information necessary to diagnose and resolve system errors.
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Communication Services: If you sign up for moonpaws, we may share your name and email with third-party providers to deliver email communications, such as newsletters, service updates, and promotional content. You may opt out of marketing emails at any time by clicking the “unsubscribe” link in our emails.
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Legal & Compliance Obligations: We may disclose personal information in response to lawful requests from government authorities, regulatory agencies, or to comply with legal obligations, such as subpoenas or court orders.
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Security & Safety Measures: If we determine that disclosing your information is necessary to prevent fraud, protect against illegal activity, enforce our policies, or safeguard the rights, safety, or security of our users and business, we may share information accordingly.
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With Your Consent: In specific cases where sharing your information falls outside of the scenarios outlined above, we will obtain your explicit consent before proceeding.
In simple terms, we only share your info when it’s really needed — whether for legal reasons, improving our services, or making sure everyone is safe.
We take your privacy seriously and work hard to protect it! This is also why we don’t sell your personal information. We have never sold your personal information and we have no intention to do so in the future.
Sharing Information
When you share content within our app or in our online Discord community—including profile details, messages, or other posts—please be aware that other users may view, save, or share this content. As with any online platform, exercise caution when posting personal or sensitive information. If you do not want your content to be copied or shared by others, we recommend refraining from posting it.
Protecting Children's Privacy
Online Safety for Children: Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from individuals under this age. If you are under 13, please do not use our website, apps, or services. If you believe we have inadvertently collected information from a child, please contact us immediately at hello@moonpaws.com so we can take appropriate action.
Content Removal for California Residents Under 18: In accordance with California law, individuals under 18 residing in California have the right to request the removal of content they have posted on our website or app. If you wish to delete any content you have shared, please email us at hello@moonpaws.com. However, please note that removal does not guarantee complete erasure of the content from the internet.
In certain cases, where permitted by law, we may anonymize or restrict access to the content rather than fully deleting it to comply with legal obligations and platform requirements.
How We Keep Your Information Safe
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Securing Your Data: We take protecting your personal information seriously. Your data is kept secure behind strong systems that only a few trusted people can access, and they’re required to keep it private.
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Our Safety Measures: We’ve put in place steps to protect your data from being lost, changed, or accessed by anyone who shouldn’t see it. However, since the internet isn’t foolproof, we can’t completely guarantee your data’s safety while it’s being sent to us.
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How Long We Keep Your Information: We’ll hold onto your data for as long as needed to meet the purposes in this Privacy Policy, or longer if the law says we have to.
Pawstrology Inc. is based in the United States, and your information is stored on servers located within the U.S. If you reside outside the U.S. or Canada, your data may be transferred to and processed in these regions, which may have different privacy laws than your country of residence. By using our services, you consent to this data transfer.
When we collect and process your information through our website, app, or other services, it is primarily for the purpose of operating our business and providing you with our services. In some cases, we may process your information to fulfill contractual obligations with you. Additionally, where required, we will seek your explicit consent before using your information and provide you with a clear process to withdraw that consent at any time.
Customers Residing in the European Union (EU) and European Economic Area (EEA)
If you are a resident of the European Union (EU) or the European Economic Area (EEA), you have specific rights regarding your personal data under the General Data Protection Regulation (GDPR).
We are committed to ensuring that you have control over your personal data. You have the right to:
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Access your personal data.
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Request corrections if your information is inaccurate or outdated.
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Request deletion of your data, subject to legal and operational requirements.
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Restrict processing of your data under certain conditions.
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Object to processing based on legitimate interests.
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Request data portability where applicable.
For security purposes, we may need to verify your identity before processing your request. Please note that some data is essential for our services to function. If you request deletion of required information, certain features of the app may no longer be available.
If you believe we have not handled your data in accordance with GDPR, you have the right to file a complaint with your local Data Protection Authority (DPA).
You can find your local data protection authority in the EEA for more help.
Data Retention & Storage
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing services, complying with legal obligations, resolving disputes, and enforcing agreements. Once the retention period expires, we securely delete or anonymize your data. If you request deletion, we will remove your data unless retention is required by law.
International Data Transfers & Protection
Your personal data may be transferred to and stored on servers located outside your country, including in the United States and Canada. By using our services, you consent to this transfer. We implement appropriate safeguards, such as Standard Contractual Clauses (SCCs) and encryption, to ensure your data is protected in accordance with applicable privacy laws.
Children's Privacy & Parental Rights
Our services are not intended for children under 13 years old (U.S.) or 16 years old (EU). We do not knowingly collect personal information from minors. If you believe we have inadvertently collected data from a child, please contact us at [email] to request its deletion. Parents and guardians have the right to review, modify, or delete their child’s data upon request.
Customers Residing in California
If you live in California, you have rights under the California Consumer Privacy Act (CCPA). This means you can see and update the information we have about you, and you can also limit how we use your data. Pawstrology Inc. does not sell your personal data, and we don’t plan to do so.
If you have any questions about your data, feel free to reach out to us at hello@moonpaws.com. You can also follow the steps in this policy to see your data, make updates, or ask us to delete your account and any information we have about you.
How to Unsubscribe
If you no longer want to receive our emails, you can unsubscribe by clicking the link in the email. If you have questions about how we handle your personal data—like collecting, using, or deleting it—feel free to email us at hello@moonpaws.com. We’ll respond as soon as we can.
Your Rights and Choices
If you want to update your contact details, delete your information, or ask questions about this policy, you can reach us at hello@moonpaws.com.
You don’t have to give us your information, but if you don’t, we might not be able to answer your questions or let you use all the features of our app, like ones that need your pet’s birthday or other details.
You can also manage how your browser handles cookies by adjusting your settings. Just know that not accepting cookies might make some parts of our website not work as well. To stop Google Analytics from tracking your visits, you can opt-out on their site.
If you're in a place with specific data protection laws, you may have extra rights like asking us to see, delete, or correct your data. If you want to use these rights, email us at hello@moonpaws.com. We’ll do our best to help!
Privacy Policy Updates
We might change this privacy policy sometimes to reflect updates in our practices or legal requirements. If we do, we’ll let you know by email or another way. These updates will apply to how we use your personal information moving forward.
How to Reach Out to Us
If you want to learn more about how we handle your privacy, have any questions, or need to share a concern, feel free to get in touch with us by email. You can use the contact details below:
Company Name: Pawstrology Inc.
Email: hello@moonpaws.com
Address: 231 S LaSalle St Suite 2100, Chicago, IL 60604